9AM Eastern today. That was when the Sanrio Animal Crossing: New Horizons amiibo cards were supposed to go live for “in-store pickup” ordering at Target. You can guess what happened next.
Like most things amiibo related, the site broke immediately. I was there! The “in-store pickup” only proviso was bizarre enough, but I tried, regardless, to grab a pack for our own CJ Andriessen, to no avail. I had the pack in my cart at 9:00AM on the dot when the switch was flipped, and was greeted with a “you can’t checkout because one or more of your items are currently unavailable at the selected store or delivery method. Try other stores or delivery method.”