Today during this morning’s special Pokémon stream, The Pokémon Company unveiled a new promo for Sword and Shield. Naturally, it involves Pikachu.

From here on out, special Pikachu will be distributed for Sword and Shield, tailored around the idea of it being “Ash’s Pikachu” with eight different hats. The first one is available today, with more coming later “through various means.” If history is anything to go by, codes doled out during tournament streams and the like are a safe bet.

To get the initial rat, enter “P1KACHUGET” into your copy of the game.

To unlock the second version, use: “1CH00SEY0U.”

A third version has been released: “P1KAADVANCE.”

As well as a fourth version: “V0LTTACKLEP1KA.”

There’s even going to be a full website for it! It’s not live at the time of publication, but The Pokémon Company says more info will be available here. You can also take a look at the array of hats below.

(Update) Here's how to get your free Ash's Pikachu in Pokemon Sword and Shield screenshot

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Source: Destructoid (Update) Here’s how to get your free Ash’s Pikachu in Pokemon Sword and Shield