A few days ago, Amazon started a promotion on its Fire TV Sticj 4K streaming device with Alexa voice remote, and the promotion is still live. You can get the 4K Fire Stick for half off its $49.99 retail price if you qualify for the deal. If you have Amazon Prime, there’s a very good chance you qualify, but it’s not guaranteed.
In order to know, at a glance, if you qualify for the promotion, look for this banner at the top of the product page. If it’s there, you qualify for the Amazon Fire TV Stick 4K half-off deal:
Source: IGN.com Amazon's Incredible 50% Off Fire TV Stick 4K Deal Is Still Live