Capcom has introduced the idea of “sponsored content” into Street Fighter V. Essentially, players have the option of allowing more adverts – either for DLC content, or whatever product sponsor Capcom is working with at the time – to be displayed in-game. The supposed payoff being that players choosing to do so receive a small amount of SFV’s in-game currency as, I dunno, a “reward”?
There are three types of ads available. Ads that appear on character’s costumes – examples would be logos emblazoned on Akuma’s Gi, or on G’s hat and all over his suit – Ads that appear in the background – this only applies to the tournament-style stages such as the Rings of Destiny, Pride and Power. The final option in this unholy trinity is loading screen ads, which pop-up after you select your character, hoping to convince you to pick up DLC or, one would assume, whatever given product is sponsoring SFV at the time.
Source: Destructoid Optional or not, Street Fighter V’s new in-game ads are a tacky embarrassment