Netflix is debuting three of its award-contender movies in theatres before they appear on its streaming service.

Alfonso Cuarón’s Oscar-contender Roma will debut in several cinemas across LA, New York City and Mexico on November 21st, three weeks before it appears on Netflix. The Coen Brothers’ The Ballad of Buster Scruggs will appear in theatres a week before on November 8, and Susanne Bier’s Bird Box will also get a week-long theatrical berth beginning December 13.

The move marks an acknowledgment on behalf of the distributor that the theatrical experience is still important (particularly during awards season), despite past suggestions from Netflix chief content officer Ted Sarandos to the contrary.

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Source: Netflix Is Changing Things Up By Releasing 3 Movies in Theaters Early