Sony’s Screen Gems rolled out their new thriller Slender Man in theaters this weekend, although it could only muster up a fourth-place debut with $11.3 million. The good news is the movie only cost the studio $10 million to make, but given this middling debut, this thriller starring Joey King and Javier Botet as the title character, is most likely dead on arrival, with a domestic total that will likely top out between $25 million and $30 million. Much like last year’s blockbuster IT, Slender Man had some intriguing and unique origins, which developed a big fan base around a series of memes (much like how the original Tim Curry Pennywise memes/GIFs kept IT in the pop culture zeitgeist), but Slender Man just couldn’t capitalize on that same momentum like IT did, and now we’re going to break down why.
Source: IGN.com Why Slender Man Wasn’t This Year’s IT at the Box Office