According to EA, the main motivation behind most Star Wars fans is to know more about Star Wars than other Star Wars fans.

Speaking at the Develop conference (via Eurogamer), EA Motive’s Jade Raymond explained that “the number one motivator for either fans of playing Star Wars games or looking to participate in the Star Wars universe in any way is to become the number one fan.”

Raymond explained that a Star Wars Fan’s motivation for learning more Star Wars facts usually boils down to being able “to beat their friends at Star Wars trivia.” As silly as that might come off, the insight is apparently the product of EA’s research and thinking about what Star Wars fans and gamers want.

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Source: Star Wars Fans Are Motivated by Beating Other Star Wars Fans, EA Says