Microsoft’s E3 press briefing was the one we needed, the one we deserved, and arguably their best one ever. They came into E3 2018 with fan confidence, perhaps, at an all-time low. Sure, the Xbox One X is a fantastic piece of hardware, but less-than-glowing review scores for Sea of Thieves and State of Decay 2 did nothing to change the negative narrative surrounding the quality and especially quantity of Xbox’s first-party output. In unleashing 50 games total at E3 — including 18 with exclusivity — and five new first-party game studios, Phil Spencer and the Xbox team made it clear that while the current-generation battle with Sony may be lost — at least in the hardware installed base department — Microsoft is playing for the next round and they’re playing to win.
Source: IGN.com Opinion: Xbox Is Playing For Tomorrow, But They're Playing to Win